Meet the Pioneers

In recognition of their ongoing contribution to the African design and craft industry, Source founders Trevyn and Julian McGowan appear on the cover of Business of Home’s current ‘International Issue’.

In the magazine feature, titled Mapping the Makers, Trevyn explains their journey: ‘Through photography and storytelling, we were able to create a demand for—and build an understanding of—a contemporary African aesthetic with a rich narrative.’ The 12-page article highlights people around the globe who are making a difference to the way products are manufactured and supplied. Trevyn identifies the strength of African design stemming from customers wanting to connect with what they put in their home so that they feel their environment has meaning. ‘They want to feel they are making a difference by buying products that will have a direct impact on the makers’ lives, not the CEO of some large brand.’ Source’s meaningful range of homeware – from glassware and crockery, to lighting and basketry – highlights a diverse range of work passionately conceived, woven, moulded and crafted on the African continent.

As founders of The Guild Group, the McGowans have been leaders in the evolution of African design, establishing multiple design platforms, including Source, Southern Guild collectible design gallery, GUILD studio and concept store, Odeon homeware store and a number of design-related development programmes. Their pioneering vision and insight into global design markets has earned them places on USA Art+Auction magazine’s ‘Power 100’ list of the most influential players in the global art world, City Press 100 World Class South Africans and Fast Company’s Most Creative People in Business.